SLC Beauty proudly participated in the 28th edition of Beautyworld Middle East, held from October 28 to 30, 2024, at the Dubai World Trade Centre. As the region's premier international trade fair for the beauty and wellness industry, the event showcased over 2,000 global and regional exhibitors and attracted more than 70,000 visitors from over 150 countries. This year's edition emphasized emerging trends, startups, and established brands, with a focus on clean and conscious beauty. The show also featured keynote speaker Joelle Mardinian, TV star and beauty entrepreneur, and introduced new activations, features, and stages, solidifying its position as the most influential trade show of its kind.
